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Hello🙋🏻‍♀️ I am a Product Designer with over two years of experience in creating digital products 👩🏻‍💻 I am currently pursuing an MS in Information Experience Design at Pratt Institute, New York. 
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MODERATED EYE TRACKING STUDY

Pratt Institute

Understanding how effective the revamped desktop website is in meeting the needs of prospective graduate students by conducting an eye tracking study.

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Croma
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DESIGN SYSTEM &

UI/UX CASE STUDY

Croma
To create an eCommerce platform and a Store colleague app for an Electronics retailer with over 12 million customers in India.

USABILITY EVALUATION

Concern worldwide

Improving the usability of the Concern worldwide website in order to increase the donation flow and build a long-lasting connection with the site visitors

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BEHAVIOR ANALYTICS

Staten Island Hunger Task Force
Helping a task force aimed at eradicating hunger on Staten Island improve their mobile website experience by analyzing user data
Ensemble
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UI/UX CASE STUDY

Ensemble
To create a seamless online shopping experience for a luxury store that curates high-end fashion and lifestyle products
Bajaj EMI store

AR STORYBOOK

Who will Jia grow up to be?
To integrate print and augmented reality and create an immersive storybook to bring back the interest of children in reading.
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UI/UX CASE STUDY

Bajaj Finserv EMI store
To create India’s first EMI only e-commerce store which connects 43,000 sellers to over 30 million consumers in India and provides hassle-free financing options and loans with quick approvals.
Bajaj EMI store
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